Tag: Advertising

ASA and CAP Updates to Advertising Rules on Vaping

How To Advertise?

Early in 2017, a new code of practice (Code Rule 22.12) from the CAP (the code of practice that governs advertising which isn’t broadcast), stated that advertising material for “unlicensed, nicotine-containing electronic cigarettes and complementary products” was forbidden. In addition, these products should not be promoted, although factual information about e-cigs and related items is […]

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